So great to be back at TED after a 3 year hiatus. There will be many big projects and ideas presented over the course of the next few days. I plan to use Laurie Anderson’s criteria to evaluate them.

#1 Is it complicated enough?

#2 Is it simple enough?

#3 Is it crazy enough?

#4 Is it beautiful enough?

#5 Is it dumb (simple, fun or leaves you speechless) enough?

Can you apply these criteria to a new project that you are starting or need to evaluate?

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